Why TU-BE

  • For nearly two decades, TU-BE has helped wine and spirits brands understand the U.S. market, coordinate importation, prepare for distribution, develop commercial strategies, and connect with meaningful industry opportunities.

    Our experience extends beyond consulting. We understand the regulatory, operational, commercial, and relationship-driven work required to introduce and develop beverage brands in the United States.

  • BE PRESENT WHERE THE INDUSTRY CONNECTS

    Selected producers can access opportunities across the U.S. wine, spirits, hospitality, retail, and food-and-beverage industries.

    Opportunities may include exhibitions, buyer meetings, distributor events, tastings, showcases, conferences, market visits, and TU-BE activations.

    Participation requirements, availability, and additional costs vary by opportunity.

  • THE RIGHT FIT MATTERS

    TU-BE carefully reviews each submission before extending an invitation to join the program.

    We consider the product portfolio, documentation, pricing, production capacity, commercial readiness, market potential, and the producer’s commitment to supporting its U.S. development.

    Submission does not guarantee acceptance. Our objective is to work with brands that are prepared to participate actively and have a realistic opportunity to pursue growth in the United States.

SUBMIT YOUR BRAND